Combine beers and cheeses!

Goal

Een nationale globale communicatiecampagne ontwikkelen (tweetalig)

Intervention

• Creation of a communication concept: a visual and a slogan which presents the beer-cheese alliance

• Introduction of sales activation in the holiday season through a “reduction coupon” campaign in the daily press and  a mailing operation

• Production of various materials: adverts, counter display, etc.

Results

Nearly 2,960,000 coupons have been issued in the written press and 30,000 emails have been opened. The activation campaign has therefore triggered a marked sales increase for the holidays.